Graphic Design – Printing – Direct Mail – Heritage Printing

Cut Area, Bleeds, and Safe Zone Demystified

Have you ever sent off your sparkling new design to the printer and in return received business cards or other printed products with parts of the text or images cut off?  Generally, the problem is someone along the line did not pay attention to the printer’s measurement guidelines for cut area, bleeds, and safe zone. It happens to everyone and it can be an expensive error to correct.

Our goal is that your printed products come out right the first time.  However, we cannot hold up our end of the bargain if you and your designer do not pay attention to a few important details. Like any industry, there are some terms [jargon] in printing whose meaning may not be readily apparent.  Therefore, here are some important printing definitions to help you save time and money by avoiding an expensive reprint of your business critical documents.

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Save on Direct Mail Marketing

Direct Mail marketing is one of the most cost effective ways to reach and engage customers and prospective customers.  Even so – we are giving our friends in the Atlanta Metro area even more compelling reasons to reach out to their customers with a postcard mailing. For a limited time you can save big on direct mail marketing costs with Heritage Printing and Quick Copy’s

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Heritage to Sponsor Castaways Poker Run

Heritage Printing and Quick Copy is joining forces with Lake Lanier Island Resort, Sunset Cove Beach Cafe and Club and a host of other community minded businesses to sponsor the Castaways Poker Run.

This, the second annual “Pirates of Lanier” Castaways Boat Poker run on Lake Lanier  will be held on Saturday September 11, 2010.

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Advantages of Offset and Digital Printing

This article in our Printing Self Help Series will cover the key differences between offset and digital printing processes and explore some of the advantages of both.

Advantages of Offset Printing:

Offset printing has been a standard in the printing industry since Ira Washinton Rubel introduced his offset printing press for printing on paper in 1903. An earlier version, for printing on tin, was introduced in England by Robert Barclay in 1875. The name ‘offset’ refers to the process in which a plate makes and inked impression on a rubber roller, which in turn, transfers [or offsets] the text or image onto the paper.

To output full-color printed items using the offset printing, plates are created for each of four colors and the inks are layered over successive passes through a press to create the full color product.

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Image Resolution is Key to Brilliant Printing Results

Here at Heritage Printing and Quick Copy our Atlanta area customers often ask questions about how to prepare their artwork for printing on our digital and offset printers.  In fact, we get so many questions that we decided to write a series of printing self-help articles to ensure your final results are of the highest quality and in the hands of your customers or prospects on time and on budget.

You see, when artwork comes to us in the wrong format or size, at improper resolutions, or created in the wrong color space it can greatly affect the time it takes to complete your print job.  So, over the next couple of weeks we will share some tips that will help you prepare your artwork so you get brilliant results.

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